How to Survive a Mass Shooting
How to survive a mass shooting
In response to a Young Shits brief, we were asked to create something real for a cause we care about. Between 1982 and 2016, there has been 83 mass shootings that have led to 1348 victims. 675 of whom were killed. As a response to all of this violence, we decided to create a survival guide.
Call To Action
Every survival guide comes with a pre-written detachable postcard. The message on the postcard calls for a renewed ban on assault rifles. Readers can send these postcards to their local representative.
Posters are placed in locations with tips specific to each location.
SILVER - Creative Circus Student Show Fall 2016
Copywriter: Chiyeung Lau