Netflix has been getting flak for encouraging an anti-social binge-watching culture.
We wanted to challenge that perception by promoting Netflix as the perfect conversation starter.
Once a Netflix user finishes a season of a Netflix Original, they’re awarded a free show related enamel pin. The badge serves as a way for users to identify with each other and bond over their favorite shows.
Netflix will partner with Tinder to allow users to show what they're watching on Netflix. You can also display Netflix Original badges on your profile.
A microsite allows fans to find Netflix Sponsored events in their area.
Conversation starters will encourage strangers to interact with each other.
Copywriter: Chiyeung Lau